★★★★★
Perfect subdued shade
Fifth Avenue is the perfect muted terracotta-nude I've been searching for. It gives a polished look without being overly dramatic. The formula is wonderful; it feels very nourishing and doesn't dry out my lips.
ColourPop
Ultra Matte Lip
$6.30$9.00Save 30%
● In stock
- Full coverage in a single swipe
- Won't crack or feather on lips
- Keeps lips comfortable after color sets
Free US shipping on orders over $75.00; otherwise $5.99 · 30-day returns · Sold by Cartivo (demo store — payments are simulated)
About this item
Fifth Avenue reads more warm terracotta-nude than pink — moneyed, muted, expensive-looking. One swipe delivers full, soft-matte coverage that won't crack or feather, while Sweet Cherry Oil and Kadaku Plum keep lips comfortable long after the color sets. This is quiet-luxury lip, not girlish pink.
Specifications
| Size | 0.16 oz (4.8 g) |
|---|---|
| Finish | Soft Matte |
| Coverage | Full |
| Cruelty-Free | Yes |
| Long-Lasting | Yes, comfortable all-day wear |
| Fragrance-Free | No |
| Key Ingredients | Sweet Cherry Oil, Kadaku Plum |
Customer reviews
What customers say: This Ultra Matte Lip is praised for its comfortable, all-day wear and beautiful, full-coverage soft matte finish. Some reviewers found the Fifth Avenue shade varied slightly on their skin tone or felt a little dry after several hours.
★★★★★
Impressive wear time
Gifted this to my wife, and she's been wearing the Fifth Avenue shade non-stop. She says it's incredibly long-lasting and the color stays vibrant. The soft matte finish is sophisticated and she appreciates that it’s fragrance-free.
★★★★★
Smooth, rich color
This lipstick is fantastic. The Fifth Avenue shade is a perfect warm terracotta that's sophisticated and not too bold for everyday wear. It glides on smoothly for full coverage and sets to a beautiful soft matte finish. What truly stands out is how comfortable it is; even after hours, my lips don't feel dry or cracked, which is a rare find for a liquid matte.
★★★★★
My new favorite matte
This is truly a fantastic matte liquid lipstick. Unlike others that feel tight and crack, this one stays soft and comfortable thanks to the cherry oil. The Fifth Avenue shade is that perfect warm terracotta nude that goes with everything. It provides full coverage with just one application, lasting all day without needing touch-ups.
★★☆☆☆
Not the right shade for me
Fifth Avenue pulled much darker than expected on my fair skin, making it look a bit harsh.