About this item
Dream hair, delivered. Boost shine, improve the appearance of damaged hair and nourish even sweat-distressed strands with our cleansing, ultra-luxe formula, designed to leave hair soft and deeply cleansed without leaving buildup or stripping color. Alo’s 100% clean, sulfate-free shampoo is created for all hair types, delivering lasting moisture and leaving hair glossy and smooth, with a frizz-free bounce — thanks to the antioxidant properties and vitamins found in amla superberries and shine-supporting botanical oils.
• NET WT. 10 fl. oz (295.7 ml) ℮
• Moisture-restoring shampoo for all hair types
• Color safe
• Fresh, light grapefruit scent
• Powered by nature’s most potent botanicals and antioxidant-rich amla superberries
• Vegan & cruelty-free
• Made clean in California
Customer reviews (13)
What customers say: This shampoo is praised for delivering softness, shine, and frizz control, especially for color-treated and damaged hair. Some reviewers with fine or oily hair found it less effective for their specific needs.
★★★★★
My hair looks so much better
Eli D. · 2026-06-16 · Verified purchase
I had a lot of dullness and some damage from heat styling, and this shampoo has really turned things around. My hair feels deeply cleansed without being stripped, and it's much softer. The shine is back, and it looks so much healthier overall. Definitely happy with this product.
★★★☆☆
Okay, but not super clarifying
Elijah R. · 2026-08-14 · Verified purchase
It's a decent shampoo, but I don't feel like it truly deep cleans or removes all product buildup.
★★★★★
Finally, frizz-free hair!
Caroline J. · 2026-10-05 · Verified purchase
I've struggled with frizz for ages, especially in humid weather. This shampoo, with its botanical oils, has really helped keep it under control. My hair feels clean and bouncy, without feeling heavy.
★★★★★
Healthy hair everyday
Ethan A. · 2026-08-02
Since starting this shampoo, my hair looks and feels so much healthier. It helps with the dryness and damage from styling. The amla superberries seem to be really effective.
★★★☆☆
Made my fine hair a bit greasy
Connor M. · 2026-06-12 · Verified purchase
I have very fine hair, and while it felt clean initially, it seemed to get greasy faster than usual with this product. It might be better for thicker hair types needing more moisture.