About this item
Made for real life.
An 89% skincare-based, gel-cream foundation that leaves skin looking moisturized with a natural-to-you finish. Formulated to fuse with skin (never cake on-top), to blend seamlessly and wear up to 12 hours.
Key ingredients:
Guaranteed to look as good outside as it does in your bathroom mirror.
• Squalane + Glycerin : Help support the moisture barrier + nourish skin
• Wild Rose Berry + Plankton Extract : Balance the look excess shine + help maintain hydration, making it suitable for all skin types
• Amino Acid Coated Pigments : Fuse with skin for all-day flexible coverage
Clinical studies:
The Stretch Foundation consumer study was conducted by a third-party testing facility and included 50 people between the ages of 18 and 60. They used the product in plain packaging for two weeks and completed a questionnaire based on their experience.
• 100% said formula is lightweight + feels like skincare
• 98% said formula feels flexible, looks like skin + allows skin to breathe
• 98% agreed skin looks hydrated after 12 hours
Product details:
• Crease-resistant
• Transfer-resistant
• Sweat-resistant
• Cruelty-free
• Vegan
Dermatologist-tested, formulated without fragrance, non-comedogenic.
Customer reviews (11)
What customers say: This foundation delivers a natural, luminous finish, fusing with skin for comfortable, all-day wear. Some found the coverage too light or had difficulty with shade matching.
★★★★★
Best foundation for my oily skin
Anna E. · 2025-08-23 · Verified purchase
I was hesitant about a luminous finish with my oily skin, but the plankton extract really helps balance shine. The finish is natural and beautiful, not greasy at all. It feels incredibly light and allows my skin to breathe, lasting through my entire workday without looking patchy. This is my new favorite.
★★★★★
Perfect everyday glow
Yasmin F. · 2026-04-10 · Verified purchase
This foundation gives my skin such a natural, radiant look. It feels incredibly comfortable to wear all day, almost like a second skin. It's become my go-to for a healthy glow.
★★☆☆☆
Didn't last all day
Darnell G. · 2026-05-18 · Verified purchase
The coverage faded significantly on my T-zone after about 6 hours of wear, needing a touch-up.
★★★☆☆
Wanted more coverage
Deepa M. · 2026-04-20 · Verified purchase
The foundation feels amazing, very lightweight and nourishing, almost like a tinted moisturizer. The natural finish is indeed beautiful and it doesn't settle into fine lines. However, for those days I need a bit more to even out some redness, even building it up didn't give me the medium coverage I was hoping for. It's more of a sheer, skin-enhancing product.
★★★★★
Finally, a foundation that cares!
Mateo S. · 2025-10-16 · Verified purchase
This foundation is a revelation. My skin feels so much better using this due to the squalane and glycerin; it truly feels like a skincare product with tint. The Deep 4 shade matches my skin perfectly, disappearing into it for a truly natural look. It wears comfortably all day and doesn't emphasize any texture.