CartivoShop with the AI assistant →
Set It Up
Set It Up — image 1Set It Up — image 2Set It Up — image 3Set It Up — image 4
ColourPop

Set It Up

4.3 out of 5 · 12 reviews
$12.00
● In stock
  • Makeup stays fresh from morning to night
  • Blurs pores and controls shine for 8 hours
  • Hydrates and refines skin with Niacinamide
Free US shipping on orders over $75.00; otherwise $5.99 · 30-day returns · Sold by Cartivo (demo store — payments are simulated)

About this item

From 8 AM to close — no touch-ups required. Set It Up is the weightless cream-gel primer that extends your makeup all day long while giving skin a serious skincare moment. The airbrushed formula blurs the look of pores, controls shine for 8 hours, and delivers an instantly smoother, more flawless base. Niacinamide refines skin texture, Peptides nourish, and Hyaluronic Acid keeps skin hydrated from first application to last look. Obsession-worthy every single morning.

Specifications

FormCream-gel
FinishAirbrushed, Matte
BenefitExtends wear, Blurs pores, Controls shine, Hydrates
Wear TimeAll day, 8-hour shine control
Cruelty-FreeYes
Fragrance-FreeNo
Key IngredientsNiacinamide, Peptides, Hyaluronic Acid

Customer reviews (12)

What customers say: This primer excels at extending makeup wear, blurring pores, and controlling shine for all-day freshness. Some reviewers found the fragrance a bit noticeable or desired more intense hydration.
★☆☆☆☆

Didn't work for me

Theo O. · 2026-04-01 · Verified purchase

This primer caused my foundation to pill up after a few hours of wear.

★★★★★

My new favorite primer

Chloe J. · 2025-10-03

I've tried so many primers, and this one truly stands out. It has a lovely cream-gel texture that feels light but effective, blurring my pores instantly. My foundation just glides on top and looks flawless, lasting from morning coffee to evening errands without needing any touch-ups. Plus, my skin feels hydrated, not dry, which is a huge bonus for a matte-finish product.

★★★★☆

Solid performance

Denise B. · 2026-07-19 · Verified purchase

This cream-gel formula feels nice on the skin and my makeup does last longer. The airbrushed finish is quite noticeable. I do wish it offered a bit more hydration, as my drier patches sometimes feel a little tight by evening.

★★★★★

Keeps everything in place

Grant H. · 2026-07-27 · Verified purchase

My girlfriend tried this and now swears by it. She says her makeup doesn't crease or fade, even after a full day. The hydration aspect seems to make her skin look much healthier too.

★★★★★

Great skin prep

Brandon L. · 2026-07-05 · Verified purchase

This is a fantastic base for any foundation. My skin looks so smooth and the shine control is impressive. My makeup stays fresh-looking, even after being out all day.