★★☆☆☆
Not great for my lashes
This mascara felt heavy on my lashes and tended to flake off by midday. It didn't provide the buildable volume I was hoping for, even after multiple coats.
ColourPop
BFF Mascara
$10.00
● In stock
- Achieve any look from natural to dramatic
- Intense, saturated black pigment
- Everyday essential for versatile lash styling
Free US shipping on orders over $75.00; otherwise $5.99 · 30-day returns · Sold by Cartivo (demo store — payments are simulated)
About this item
The OG. 🖤 Black on Black coats every lash in pure, saturated black — buildable from barely-there flutter to full bold drama. Wear it solo, layer it over color, or lock in any lash look. Your everyday essential, upgraded. ✓ 100% Vegan & Cruelty-Free
Specifications
| Size | 0.18 oz (5.2 g) |
|---|---|
| Vegan | Yes |
| Effect | Buildable Volume, Saturated Black |
| Cruelty-free | Yes |
| Formula Type | Mascara |
| Key Ingredients | Carnauba Wax, Rice Bran Wax |
Customer reviews
What customers say: This mascara is praised for its saturated black color and buildable volume without clumping. Some reviewers note minor issues with flaking, smudging, or a dry formula.
★★★★★
Lash goals achieved
This mascara creates such a beautiful, full lash look. The color is a true saturated black, and I love how easily I can layer it for more impact.
★★★★★
Great mascara for the wife
I picked this up for my wife as a small gift, and she absolutely loves it. She mentioned how easily it builds volume without any clumping, which is apparently a common issue with other mascaras. It makes her lashes look incredibly dark and full, so she's very happy with it.
★★★★☆
Great dark black, some clumping
This mascara gives a really intense, rich black color that I love. It makes my lashes look much fuller and longer, which is exactly what I want. Sometimes, however, if I apply too many coats, I notice a little bit of clumping. It’s manageable, but something to be aware of.
★☆☆☆☆
Disappointing formula
This product flaked off on me throughout the day, leaving little black bits under my eyes. It also dried out surprisingly quickly after I opened it, making application difficult.